Spring is coming to PADANI with a new collection for women and men

Spring is coming to PADANI with a new collection for women and men

 Yarden Harel, the presenter of Padani, for the second year, arrived for a particularly glittering photo shoot day, joined by model Jonathan Wegman, to model together the new collections and designs of the prestigious and well-known jewelry design company, for the spring-summer 2015 season. .

For the new collection, they couldn't Padani could not have asked for a more suitable pair. Harel and her partner for the day of filming, Wegman, have come a long way since they first met. In fact, Wegman, a medical intern by day and a destructive model when he's not studying to save lives, is the one who discovered Harel and helped her take her first steps in the world of modeling. Harel, for her part, when she's not modeling, hosts an Israeli entertainment channel. Indeed, the familiarity between the two can be seen in the relaxed and close dynamic between them, even throughout the long day of filming. .

We have known each other for a long time, Jordan Harel, the pharmacist of Padani is in its second year (Photo: Shuka Cohen)

When emotion meets design

"The inspiration for the collections you see here came from life, whether it's special experiences, events or special emotions," says Sigal Peled, jewelry designer and the creative mind behind the collections. "These feelings are expressed in the jewelry design. Of course, when you bring in the emotional aspect, you see the same emotion in the jewelry as well."

Thanks to the familiarity between Harel and her photography partner, Wegman, and their great professionalism, the two are the perfect duo to present the real stars of the jewelry photo shoot day. The design house's existing collections boasted stunning additions for the summer, such as wide bracelets, long earrings , and rings in a variety of designs. These were carefully matched to the models, so that they would be presented in the best possible way and convey the right emotion. After all, when it comes to jewelry with a total value of about one million NIS, there is no room for mistakes. In addition, discerning surfers will discover in the photos a first glimpse of this year's new collections at a premiere unveiling, among them : Violetto Contour , Collection Flow and the collection Rejoice incorporating diamonds .

Men also want

Wegman, as mentioned, did not come to the set just to show off his chiseled face and penetrating gaze, but to model the new men's jewelry collections of Padani, which has been significantly strengthened and expanded this year. The design of these pieces of jewelry comes in response to the renewed popularity of jewelry among the male audience, and the awareness that men also want to flaunt jewelry that suits their taste. .
" In the past, men mainly wore rings, watches, and at most cufflinks and tie pins," says Peled. "Today, many men have become aware of the issue of appearance and fashion, and just as men groom themselves, they also wear rings and other jewelry, and this is considered very chic. Usually, these are mainly bracelets and rings, but these too should convey something different, you have to see that it is a masculine piece of jewelry. In addition, men's jewelry is usually used on a daily basis, and therefore it should be adapted to a man's proportions and to world fashion. This is jewelry that is also rarely taken off. Alongside them, there is of course jewelry that is more classic and prestigious. .

With jewelry worth a total of about a million NIS, there is no room for mistakes, and every picture must be perfect! (Photo: Shuka Cohen)

There is no doubt that the combination of the masculine aspect and the interaction between the two sparkling models gave the photos a special and emotional atmosphere. The excellent dynamic between Wegman and Harel allowed the images to express the intimate connection between women and men and the way in which the jewelry transmits this. You can see the results for yourself. !