The key to Cartier's success

Interview with Alessandro Patti, Director of Africa and Israel Markets at Cartier

 Q: What do you think makes a watch timeless? ?

A: "Timeless" is something you can definitely say about a watch. Cartier . We believe that the success of our watches is directly related to the design of Cartier is a timeless design and the pieces created in the house of Cartier ( better known as the -Maison) become milestones in a person's life and are not affected by passing fashions .

Q: Tell us about a watch. Cle de Cartier

A: New creations at Cartier always involve reinvention. From the case to the strap, all aspects of the watch are systematically reinvented while maintaining the traditional codes of the house. Cartier watches that are so associated with our brand. Cle de Cartier is the perfect combination of timeless design and innovation and we did everything possible to make it so unique. .

Q: What's so special about this watch? ?

A: First and foremost, the design of the watch case, which is completely new, as well as the crown and automatic movement mechanism, which are also new: You can see that the watch frame is designed in the shape of a perfect circle and that the watch profile is stretched and convex, so that modernism and comfort are expressed in the design. .

A unique hallmark of this watch is the crown, which has been given a completely new key-shaped design. ( The meaning of the word   Cle in French is key. ). With its innovative design, the key brings new gestures to the world of watchmaking, reminiscent of the traditional way of "winding" an old watch. The ergonomic design makes it extremely easy to grip and reinvents the conventional way of winding and setting a watch. .

The entire collection comes with an automatic mechanism. (Automatic Movements) and the 35 and 40 mm versions feature a new mechanism developed in Cartier, the MC 1847

The name of the mechanism is taken from the year in which the house was founded. Cartier and is fully developed and assembled in our factory in Switzerland. It is equipped with a mechanism Stop-Second and date mechanism Semi-Instantaneous so it is very easy to adjust it with maximum precision. In accordance with the glorious tradition and practical knowledge of Cartier, the mechanism of this watch provides efficient operation, durability and strength .
 

 Cle de Cartier can suit every taste, it is offered in three sizes with a diameter ranging from 31-40 mm. The sizes have been carefully selected to fit any wrist of any size. The Cle de Cartier is a masculine and feminine watch at the same time and the collection is offered in all three gold colors as well as two-tone versions. It can be purchased with a metal strap or a crocodile leather strap, so it has two faces: everyday or classic-elegant .