What is the difference between jewelry and watches? ?

It all began in Paris in 1847, when Louis-Pensoir Cartier began running a goldsmith's workshop, which was his main specialty. The foundation of the company began then, but in 1874 his son Alfred Cartier took over the management of the company, and after that Alfred's three sons began to manage the company. The changes made are what contributed to the great success of the company, and to its acquisition of its position as the most prominent goldsmith's company in the world .

Until this period, the company's main specialization was the production of fine jewelry . In 1904, a famous Brazilian pilot, a good friend of Louis Cartier, complained about the unreliability and ineffectiveness of pocket watches during flights. This complaint by Luis Santos was a turning point for the company, and challenged Louis to try and deal with the problem. In an attempt to innovate, a flat wristwatch with a square hour dial was developed, which the pilot liked, and since then this specific model has borne the pilot's name, and is called the "Santos". ".

In 1907, Cartier signed an agreement with Edmond Jaeger, who began supplying the company with the watch movements it manufactured. At this point, Cartier It already has a variety of branches in London, New York and St. Petersburg, and has established its position as one of the most successful watch companies in the world. .

In 1912, the company introduced the watch models Baignoire and -Tortue, which are considered popular models that are still in production today, and then, in 1917, introduced the model Tank inspired by a new war machine from World War I, which also continues to be produced in various versions to this day. .

In the early 1920s, the company advanced Cartier takes another step in the field of luxury watches , and signed an agreement with the company Jaeger-LeCoultre, which began producing watch movements exclusively for the company. At the same time, the company continued to purchase movements from other companies. .

After the death of Pierre Cartier in 1964, the Cartier family, who headed the company's branches in London, New York and Paris, decided to sell the company, and so in 1972 the company's branch in Paris was bought by a group of investors led by Joseph Canouy, and later the company's branches in London and New York were also bought, and in 1979 they were merged into one company called "Cartier International". " (Cartier Monde).