The new face of PADANI
It has been difficult, if not impossible, to miss Shlomit Malka over the past year. The international Israeli model, only 22 years old and until recently still a soldier, has conquered more and more peaks in the fashion arena and become one of the leading Israeli models in the world. .
Malka, born in Rehovot, was discovered by a modeling agent on Facebook and her career took off from the start at the age of 17. Her natural and charismatic appearance suited the international market and she won prestigious campaigns for companies like Ralph Lauren. , BEBE, INTIMISIMMI, H&M and recently also Maybellin NY American and -FOX Israel .
The Israeli model has appeared on the covers of many fashion magazines, including ELLE Spanish , Marie Claire, Harper's Bazaar and French GLAMOUR , and her exciting personal life also contributed to the growing interest in her being the partner of model and actor Omer Dror, and in recent months she has been maintaining a close relationship with the one and only Yehuda Levi. .
Benny Padani, Chairman and Husband PADANI Jewelers, announced the choice of Malka and said, "Shlomit Malka represents the Israeli woman for us, she is beautiful and charming with a captivating smile. Her success in Israel and around the world marks her as one of the most promising Israeli models, and she represents the Israeli beauty that is connected to the whole world. We see in Shlomit a wonderful and harmonious connection to the world of luxury jewelry." PADANI Just as our jewelry is designed here in Israel and brings luxury fashion in an international design language, so too is Shlomit a beauty that is both Israeli and international." In the same breath, Padani said goodbye to outgoing model Yarden Harel, saying, "We want to say a big thank you to Yarden Harel, whom we are saying goodbye to. Yarden has become a family member at the house. PADANI It was our honor and pleasure to work with her. We wish her great success in whatever she chooses. ".

Shlomit Malka also commented on the choice, saying, "I am proud and happy to join the House of PADANI Jewelers. My connection to Israeli design and fashion is very important to me and I have no doubt that we will enjoy the shared path. ".
The new presenter has already participated in the first day of filming for the fall campaign of PADANI. On the hottest day of the year, with a scorching 40 degrees on the beach of Givat Olga, Malka was photographed next to and on the back of a beautiful thoroughbred horse while wearing jewelry from PADANI.

CEO and owner Benny Padani, along with his wife Anat, accompanied the day of filming and were involved in every frame, starting at six in the morning and throughout the hot day. Photographer: Yaniv Edri, makeup: Mickey Boganim, art director: Simon Elmalem .