Choosing a luxury engagement ring in Israel requires an understanding that goes beyond carat weight. The standard of leading brands like Padani (Focuses on " Cut " ) ) Excellent level , which ensures maximum light reflection, and using only natural diamonds with strict gemological certificates. While boutique stores offer a low price, luxury brands provide long-term value through classic designs and quality setting that prevents stones from being lost over the years.

I remember a friend who came to me frustrated after buying an engagement ring “on a crazy sale.” On paper, the specs were amazing: large diamond, high clarity. But when he opened the box in daylight, the diamond looked dull, almost milky. This is the most common mistake, looking at the paper and not the stone. In engagement rings, what you don’t know can cost you the sparkle of the ring.

Why Cleanliness is a marketing trap?

Everyone is looking for VS1 or VVS2 Because it sounds fancy. But here's a secret from the field: With the naked eye, it's almost impossible to tell VS2 apart To VVS1 The difference in price, however, can be thousands of shekels.

My tip? Invest that money in cutting ( Cut) A diamond of medium clarity with a perfect cut ( Triple Excellent ). ) will sparkle ten times more than a diamond of perfect clarity with a medium cut. At brands like Padani, they do this filtering for you in advance; they simply will not put a stone into stock that does not "speak" to the light perfectly.

Where to buy? The dilemma between the stock market and super brands

Customers ask me: "Why pay a premium at Padani when I can go to a diamond dealer on the stock exchange?" The answer is precision and design .

• On the stock exchange: You buy a stone. The ring (metal) is usually a "generic" mold that is cast in thousands.
• At Padani: You're buying a piece of art. The ratio of the thickness of the band to the size of the diamond, the angle of the prongs that hold the stone, everything is designed so that the ring flatters the finger and not just shows off your money. When you look at a Padani engagement ring from the side, you see architecture, not just gold.

How to choose size and shape (without making a mistake with the size)

The shape of the cut is a matter of character, but it also has an optical effect. Oval cut ) or "marquise", for example, makes the finger appear longer and more delicate, and the diamond often looks larger than its actual weight compared to a classic round cut.

Regarding the size, here's a trick that always works: Don't try to measure her finger with a string while she's sleeping. Take an existing ring she has (like the one she wears on her ring finger or thumb) and download the " Ring Sizer " app. ". This is much more accurate. And always remember it is easier to make a ring smaller than it is to make it larger.

Natural diamond, the choice of those who understand value

In recent years, lab-grown diamonds have entered the market. They look the same, but in terms of investment value? They are like printing money. Natural diamonds are a limited resource of nature. When you buy an engagement ring from a brand like Padani, you are buying an asset that has a second-hand market and has emotional and physical value that will be passed on to future generations.

Bottom line: Don't buy "data on a sheet." Go to a place where you can see the diamond in natural light, compare two designs, and feel the weight of the quality on your finger.