A little history

 Tag Heuer began producing a unique product line in the 19th century. Since then, the brand has continued to produce models that carry innovations in precision and performance that enhance all prestigious sports. There is no doubt that this is the most accurate stopwatch in the world, which makes the brand unique and sought after. .

The company itself was founded in 1860, by Edouard Heuer under the name Watch manufacturer Heuer AG.  In 1985, a group TAG acquired the majority of the company's shares, establishing the brand The well-known TAG Heuer . The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's last name. In 1999, a French luxury goods manufacturer of the same name acquired LVMH owns almost 100 percent of the Swiss company's shares .

The company is currently managed by CEO Frederic Arnault, with Jack Heuer, great-grandson of the founder, is the honorary chairman TAG Heuer operates a watchmaking shop in Cornavin, Switzerland, and a watchmaking factory in Les Chaux-de-Fonds. .

 Tag Heuer Years of Heritage

It all actually started when Edouard Heuer patented his first chronograph in 1882, and in 1887 he patented "oscillating pinion", which is still used by watchmakers of mechanical chronographs .

In 1911, the company received Heuer Patented Time of Trip The first dashboard chronograph "trip time". In fact, the patent was originally intended for use in the automotive and aircraft industries, but in 1914 it introduced Heuer introduced the first wrist chronograph, with the famous crown that characterizes the company's chronograph mechanisms being at the 12 o'clock position, and from there it's all history. .

In 1916, Edward's son introduced Charles-Auguste, invented the "micrograph", the first stopwatch accurate to 1/100 of a second. Following this model, the "Semikrograph", which is a stopwatch that offered 1/50 of a second timing, as well as a split-second function .

Between 1930 and 1950, it produced Heuer chronographs for pilots that live up to the name “Flieger”. Initially produced with only one register, in the mid-1940s the company expanded the chronograph line to include two- and three-register models, which included a full calendar function (day/date/month) .

In the early 1950s, the company manufactured watches for the American retailer Abercrombie & Fitch. to " Seafarer." " Developed at that time, there were special dials, with blue, green and yellow patterns, that showed the tides, and allowed the phases of the moon to be tracked." Mareographe ", the model developed for sale under the brand Heuer, allowed rally drivers to navigate and determine if the car was achieving the desired pace, along a measured kilometer .

From 1960 to 1985, the company recorded a number of achievements, when in 1962 it became Heuer became the first Swiss watch manufacturer in space, in 1975 it introduced Heuer presents the Chronosplit, the digital chronograph with displays LED and - Dual LCDs , and in 1985 the TAG Heuer brand was established,  As we know it today, by high-tech companies and British businessman Ron Dennis, who acquired the company .

Today, several styles of watches are sold under the brand, each with its own uniqueness and character. :
MONAKO launched in 1969 as the first square watch, which became iconic after being worn by Steve McQueen in the 1970 racing film .
LINK has been known as an elegant sports watch since 1999, built from a combination of tough steel with refined lines that give it luxury. .
CARRERA, which is a chronograph watch developed in 1963 as a tribute to Juan Manuel Fangio, the famous Argentine racing driver, winning a major Formula 1 race .
AQUARACER is a luxurious sports watch that is water resistant to a depth of 300 meters. .
And of course a series The famous Formula , when Fernando Alonso, two-time Formula 1 world champion, participated in the design of the collection .